Every kilometer of this data is logged to garmin.com. Every race is documented. The referrals in Austria, Argentina, and California happened without a commission structure, a required post count, or a press release.
"I have no idea how many people bought a Garmin because they saw me use it for years. That is what authentic reach looks like — it doesn't come with a dashboard."
What it does come with: six years of proof. GPS tracks from Tierra del Fuego to the Pyrenees to the Alps. Battery data at Km 67 of a 130K race. Heart rate at 155 bpm in hour 31. The kind of field documentation that an advertising team cannot manufacture.